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Advertising and Brand Strategy BS

  • Cross-cultural ethics and equity commitment
  • Oral, written, and design communication
  • Individual leadership and team work
  • Strategic brand positioning
  • Analyze strategic communication campaign effectiveness

BA Journalism

  • Oral and written communication
  • Collect, analyze, and interpret information
  • Knowledge of media operations
  • Tell stories with graphic design/visual materials
  • Teamwork

MS Digital Communication Analytics

  • Management of online content
  • Stakeholder and audience segmentation and analysis
  • Strategic communication campaign effectiveness analysis
  • Research, data collection, and interpretation
  • Journalism-related computer technology aptitude

MA/MJ Journalism

  • Oral and written communication
  • Research data collection and interpretation
  • In-depth knowledge of media operations
  • Leadership ability
  • Innovative idea origination and implementation

GAC Interactive and Virtual Digital Communication

  • Collect, analyze, and interpret information
  • Stakeholder and audience segmentation/analysis
  • In-depth knowledge of media operations
  • Management of online content
  • Strategic communication campaign effectiveness analysis

THECB Marketable Skills