Advertising and Brand Strategy BS

• Cross-cultural ethics and equity commitment
• Oral, written, and design communication
• Individual leadership and team work
• Strategic brand positioning
• Analyze strategic communication campaign effectiveness

BA Journalism

• Oral and written communication
• Collect, analyze, and interpret information
• Knowledge of media operations
• Tell stories with graphic design/visual materials
• Teamwork

MS Digital Communication Analytics

• Management of online content
• Stakeholder and audience segmentation and analysis
• Strategic communication campaign effectiveness analysis
• Research, data collection, and interpretation
• Journalism-related computer technology aptitude

MA/MJ Journalism

• Oral and written communication
• Research data collection and interpretation
• In-depth knowledge of media operations
• Leadership ability
• Innovative idea origination and implementation

GAC Interactive and Virtual Digital Communication

• Collect, analyze, and interpret information
• Stakeholder and audience segmentation/analysis
• In-depth knowledge of media operations
• Management of online content
• Strategic communication campaign effectiveness analysis