Strategic Goal 3—Enhancing Institutional Reputation, Community Engagement, and Advancement continued 3.6 Improve fund-raising activities through new constituent relation- ships programs, collaborative work with key personnel, and coordi- nation of development activities across the university; 3.7 Align fund-raising priorities and activities in support of UNT strategic goals, including research/scholarship, student-centered education, reputation and engagement, institutional effectiveness, and the key initiatives arising from the pursuit of these goals; 3.8 Enhance communication and activities designed to increase involvement by alumni and friends in the life of the university, and to increase membership in North Texas Exes; 3.9 Increase the visibility and reputation of UNT through hosted events and local, regional, and national media coverage of athletic activities and accomplishments; and 3.10 Conduct regular institutional research to address key questions related to institutional identity, reputation, engagement, and other important concerns of external and internal constituencies. student-centered public research university 19