Strategic Goal 3—Enhancing Institutional Reputation, Community Engagement, and Advancement UNT will enhance an institutional image that reflects the university’s character, relevance, accomplishments, and value; strengthen the reputa- tion of its academic, research, creative, and athletic components; and promote supportive and collaborative relationships with external constituents. Strategies: 3.1 Strengthen and promote the university’s identity as a student-centered public research university through strategic and integrated communi- cations, media, advertising, marketing, web-based technologies, and campus-wide initiatives; 3.2 Illustrate to our publics the contributions of faculty, students, and alumni to the creation of new knowledge and the cultural, social, and economic well-being of our region, state, nation, and beyond; 3.3 Promote university-community engagement to address the needs of our business and government partners, surrounding communities, and area residents, engaging them in the life and activities of the university; 3.4 Cultivate an informed and participatory university community through internal communication mechanisms that meet the informa- tion dissemination and feedback needs of students, faculty, and staff; 3.5 Promote UNT’s traditions, school spirit, pride, and prestige, increas- ing alumni, faculty, staff, and student participation in university celebrations and educational, cultural, and athletic events; Performance Measures Surveys of internal and external constituents regarding communi- cation, engagement, and pride Number and amount of gifts to the university Alumni memberships and chapters Collegiate licensing revenues See Appendix at www.unt.edu/strategicplan. student-centered public research university 17 continued